RealHousewivesOfAtlantaCoverImageCable network Bravo airs “social editions” of installments of its “Real Housewives” reality franchise, and the repeat episodes taps Facebook’s keyword insights application-programming interface, which the social network released in September, to determine what Facebook users watching the shows are talking about and incorporate that content into comments and tweets from the shows’ stars during the social episodes, Variety reported.

Bravo told Variety it began using Facebook’s keyword insights API last month to run keyword searched during the initial broadcasts of new episodes of its “Real Housewives” shows, incorporating its findings into the repeat social editions, such as this statistic about “The Real Housewives of Atlanta” star Kandi Burress:

Kandi is popular with the gentlemen! 60% of people posting about Kandi on Facebook were men!

Bravo and Oxygen Media Executive Vice President of Marketing Ellen Stone told Variety:

(The data from Facebook have) given us richer information to keep fans engaged. Anytime you have more data, that lets you better cater to your community. (Twitter hasn’t) provided that level of data.

Stone also told Variety Bravo would like to see Facebook incorporate a way to measure sentiment across its posts, adding:

That would give us even more opportunity to have a conversation with our audience.

Readers: Would you like to see more media outlets begin using Facebook’s keyword insights API and public feed API?