Under terms of the partnership, Riot will use the Kenshoo platform to manage campaigns and media buying on Facebook for its advertisers.
Riot Head of Partnerships Walter Motta Jr. said in a release announcing the partnership:
As the market matures, it’s been increasingly hard to get good ROI (return on investment) rates for marketing actions on Facebook without the appropriate investments and a strategy with effective business goals. This partnership will help us gain scale and also quality, as Kenshoo works with exclusive features made available only through API (Facebook’s ads application-programming interface), which will make us even stronger.
Kenshoo Managing Director for the Americas Gary Nafus added:
With Brazil being one of the fastest-growing countries on Facebook, it’s a priority market for Kenshoo, and we’re excited to make our technology even more accessible to local marketers. With this strategic partnership formed with Riot, we offer an end-to-end solution for advertisers to achieve their business goals.