Brazilian Facebook Friends: Kenshoo, Riot Team Up

KenshooLogo650Digital marketing technology provider Kenshoo bolstered its presence in Brazil following an agreement with Facebook Preferred Marketing Developer and full-service agency Riot.

Under terms of the partnership, Riot will use the Kenshoo platform to manage campaigns and media buying on Facebook for its advertisers.

Riot Head of Partnerships Walter Motta Jr. said in a release announcing the partnership:

As the market matures, it’s been increasingly hard to get good ROI (return on investment) rates for marketing actions on Facebook without the appropriate investments and a strategy with effective business goals. This partnership will help us gain scale and also quality, as Kenshoo works with exclusive features made available only through API (Facebook’s ads application-programming interface), which will make us even stronger.

Kenshoo Managing Director for the Americas Gary Nafus added:

With Brazil being one of the fastest-growing countries on Facebook, it’s a priority market for Kenshoo, and we’re excited to make our technology even more accessible to local marketers. With this strategic partnership formed with Riot, we offer an end-to-end solution for advertisers to achieve their business goals.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!