Buddy Media Acquires Spinback

Buddy Media has acquired Spinback, effectively quashing rumors that Facebook was going to buy the social commerce and analytics startup.

Eight out of the ten largest global advertisers use Buddy Media software to populate their Facebook pages. Spinback claims 20 client companies since launching in October 2010.

Spinback peddles:

  • EasyShare, which like its name suggests, enables sharing of products and purchases on Facebook, social plugin that allows consumers to easily share products and purchases via Facebook, Twitter and email.
  • EasyTrack, also aptly named, is an analytics dashboard that measures sharing, traffic, conversions and sales.

Spinback claims that its customers realize $2.10 of incremental revenue from each wall post, plus an impressive 10.9 percent conversion rate on Facebook shares — meaning over one in ten lead to a purchase.

The acquisition certainly fits into the larger trend among social media software providers — makers of page creation tools buy analytics providers in order to sell more comprehensive offerings. A similar deal just occurred last week, when Efficient Frontier bought Context Optional.

Readers, what do you think about this particular deal?

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!