Facebook continued its efforts to become the go-to destination for information on local businesses with its launch of the business object type in Open Graph, aimed at bringing more accurate data to News Feed, Graph Search, check-ins, and pages.

Required information in the new business object type includes:

  • URL
  • Type of business
  • Name of business
  • Latitude
  • Longitude
  • Street address
  • Locality
  • Country
  • Postal code

And optional information includes:

  • Region
  • Email
  • Phone number
  • Fax number
  • Website
  • Days and hours of operation

Facebook added in a post on its developer blog:

Although this is not a breaking change, we recommend that developers start using this new OG business object type over custom OG objects to represent local business information.

If you have already established a custom business object, you can map your existing custom object to the OG business type. To do this, go to your custom object type settings and update your “Inherits From:” section from “Object” to “Business.” You will notice that your properties will now include additional required fields for place and business contact information. You will also need to update your OG tags to include the new fields so that your custom object can inherit from the OG business type.

Readers: Will more comprehensive and accurate information about local businesses enhance your Facebook experience?

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