Facebook Testing ‘Buy’ Button

BuyButton650It’s hard to come up with a more obvious call to action than “buy,” and Facebook announced Thursday that it is testing a buy call-to-action button with “a few small and midsized businesses in the U.S.”

The social network said in the Facebook for Business post announcing the test of the buy button:

Today we’re beginning to test a new feature to help businesses drive sales through Facebook in News Feed and on pages.

With this feature, people on desktop or mobile can click the “buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook.

We’ve built this feature with privacy in mind, and we have taken steps to help make the payment experience safe and secure. None of the credit- or debit-card information people share with Facebook when completing a transaction will be shared with other advertisers, and people can select whether or not they’d like to save payment information for future purchases.

The current test is limited to a few small and midsized businesses in the U.S. We’ll share more information as we gather feedback.

Readers: Would you use a buy button on Facebook?

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!