Campbell Soup Exec Scalds Facebook’s Ad Sales Team

Facebook is apparently in the soup at Campbell Soup, as its global director of digital marketing and social media, Adam Kmiec, tore into the social network during Business Insider’s Social Media ROI Conference in New York Thursday.

According to Business Insider, Kmiec took Facebook to task for its communications, or lack thereof, as well as its lack of data for advertisers prior to its initial public offering.

Kmiec said, as reported by Business Insider:

(I have) never seen anything as ADD as Facebook. Before they were public, you couldn’t get Facebook on the phone. It’s interesting what happens when you actually have to show your numbers. Oh, we might actually have to have salespeople.

Kmiec had nicer things to say about rival social network Twitter:

The product was made to benefit people through the eyes of brands. If you ever want to be blown away, ask Twitter to show data on a social trend. It’s fast.

Readers: What did you think of Kmiec’s comments?

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!