Canadians spend more time online than users in any other country, and and while they’re surfing the web, many visit Facebook.
ComScore numbers show about 68 percent of the Canadian population is online, compared to 62 percent in France and the U.K., 60 percent in Germany, 59 percent in the U.S. and 57 percent in Japan.
Canadians were some of the early users of Faceboook, according to The Globe and Mail, and at one point trailed just behind the U.S. in overall numbers of users.
Facebook had been the most trafficked site in all of Canada in 2007 according to Alexa, although though there was speculation that something might have been wrong with Alexa’s tracking numbers.
But according to Socialbakers.com, Canada is no longer dominating Facebook. The country has more than 17 million users on the site and is coming in 9th to 10th place, either in front of or behind India.
More impressive and relevant: 51.2 percent of Canada’s total population, or 65.9 percent of the country’s online population, uses Facebook, which makes it one of the most significant demographic groups on the social network.
What insights do these statistics offer for marketing on Facebook?