Votigo Co-Chief Executive Officer and Founder Mike La Rotonda explains how Facebook’s preferred marketing developer program evolved and how brands can benefit from the new configuration.
Analysis
What The New Facebook PMD Program Means For Your Brand
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Should Facebook Acquire Pinterest Or Path?
Ever since Pinterest splashed onto the scene with a growth rate exceeding other social networks, we’ve had a close eye on it as a possible acquisition target for Facebook. And now the recent acquisition of Instagram has revived the topic of Pinterest as a possible next target, along with Path, which actually carries a bit more value than the pinning site.
The Biggest Loser In Facebook Versus Google Is You
Google is strong-arming users by forcing them to have a social search experience built around one service provider, Google. Not only is it anti-competitive, but it goes against the users’ best interest.
Why Facebook Is Paying $1 Billion For Instagram
Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.
Facebook Page Metrics Will Better Measure Virality
Facebook page insights will be updated to more accurately measure the virality of your content beyond friends of fans.
Beyond Timeline: The Changing Face Of Facebook Ads
Despite the hype, timeline may not be the most exciting, or important change coming on March 30.
How To Master Facebook Timeline And Ads: Buddy Media
Buddy Media’s new white paper says that every post on a timeline page is an a promotional story, and that purchasing any ad from Facebook amplifies that message.
Viral? Not! Only 2% Of Fans Share Facebook Page Posts
Just under two percent of a page’s fans reshare posts, on average, according to statistics from EdgeRank Checker.
Facebook Wants You To Buy More Advertisements, Now
The removal of default landing tabs on timeline pages will ultimately require brands to plan content more carefully and buy more advertisements.
Don't Delete That Facebook Ad Survey: Boosted Posts
Facebook’s circulating a survey to advertisers that’s unlike any other the social network has distributed before.
