
Building your brand through increased likes is mission critical. Some companies leverage creative but effective ideas to garner more likes and further the sales process. But just as often, simple strategies work just as well.

Building your brand through increased likes is mission critical. Some companies leverage creative but effective ideas to garner more likes and further the sales process. But just as often, simple strategies work just as well.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank your advocates for their support.

With 33 percent of female and 52 percent of male Facebook profiles completely visible to the public, most people remain unaware of the full extent of privacy settings available, let alone how to find and use them.

No matter how many times we advise readers not to buy Facebook likes, we keep finding buyers and sellers of same.

The most successful company timelines are the ones that maximize milestones, larger images, highlighting and pinning, along with the new about section.

The more work- and school-related pages get us to click like, the greater the potential for non-vacation content to stream our way when we’re trying to enjoy time off.

Many Facebook timelines still have somewhat outdated tabs, resulting in unattractive thumbnail icons in the applications area. Here are six easy steps to fix that, taking advantage of a simple but important branding opportunity.

One of the first things you see when you preview timeline is a prompt to add a cover image. Here’s a rundown on the offerings in this burgeoning space.

Timeline for brand pages offers more ways to moderate your wall comments, but doesn’t eliminate the need for third-party moderation tools.

Like it or not, all brand pages will have timeline this Friday. Here are three pointers for these last few days before the mandatory transition.