International brands constantly face the challenge of launching a campaign or promotion that’s targeted toward a specific country, but must launch the application on their global brand page. That results in backlash from the fans located outside of the region where the offer is available.
Despite sending a large share of referral traffic, many links currently shared on Facebook aren’t even optimized for click-throughs.
With Valentine’s Day less than a week away, here are three ways to romanticize your Facebook shop and drive last-minute buyer traffic to your store in time to cash in on sales before the holiday.
Traveling at the speed of light, comments on Facebook can make or break a brand situation in a flash, if companies aren’t prepared to talk back.
Here’s how to adjust the privacy of your timeline on without spending too much time doing so.
KissMetrics tells us how to use the right keywords so customers can find you on Facebooik.
The right-hand side of timeline will soon be the official home for the action-oriented applications that make use of variations on the like button.
Here’s how not to spam your friends with what you’re reading in The Washington Post Social Reader — learn how to do this with one of the apps, and then you can apply it to the other social readers.
To optimize for GraphRank and get your posts to show up in your fans’ news feed, you have to get more likes and comments every time you post.
Charitable donations on Facebook are a click away, whether giving or receiving. Here are some tips.
