
Engagement is social media’s new hot-button metric. But much remains unknown as to how to most actively engage whatever fan base there is and how to split resources between furthering engagement and expanding the network.

Engagement is social media’s new hot-button metric. But much remains unknown as to how to most actively engage whatever fan base there is and how to split resources between furthering engagement and expanding the network.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Smaller and local businesses will finally gain access to Facebook Offers, as the social network announced the beta launch of the feature in the U.S. today on a self-serve basis.

Just days after Facebook unveiled secure groups limited to students and academic institutions, a new initiative aims to educate school counselors about the social network.

Facebook constantly tweaks event invitations, and the latest such adjustment involves a hybrid wall and news feed.

Startup Pinvolve offers to export and reformat content from Facebook to Pinterest, promising to increase content forwarding or repins by at least 150 percent.

Malware riffing on Easter is rising across the Internet, right when posts about this topic are beginning to dominate news feeds.

Now that timeline is live on all brand pages, what should Facebook marketers do? Focus on two things: People and content.

Here’s a list of things you might want to pin to the top of your timeline page on Facebook.

Facebook commerce and marketing can even work for niche retailers and small businesses.

The Smartphone & Tablet Games Summit is coming to San Francisco on June 26. Special early pricing is available for only $199 until April 4.