How Dominant Are Facebook’s Mobile Apps?

CIRPAppsChart In a survey of 500 U.S. respondents who activated mobile phones from June through September, Facebook dominated in terms of usage, with 45 percent citing the social network as one of their three most frequently used applications, far ahead of second-place Twitter, at 13 percent, and No. 3 Candy Crush Saga, at 11 percent, according to Consumer Intelligence Research Partners.

Facebook also dominated in terms of app developers with multiple apps, as its flagship app placed No. 1 and Facebook-owned photo-sharing network Instagram came in at No. 4. CIRP said 54 percent of respondents cited one or both of those apps among those they use most frequently.

CIRPDevelopersChart

CIRP Partner and Co-Founder Mike Levin said of the results:

Facebook just dominates mobile phones in terms of most frequent use, not just downloads. For most other apps, including some well-known ones like YouTube and Pandora, fewer than 10 percent of phone buyers included them among the most frequently used.

Readers: Did any of the findings by CIRP surprise you?

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!