Report: 77 Percent Of Data Generated By Facebook Mobile Apps Goes To Five Sites

With more and more Facebook users accessing the social network via mobile devices, Citrix examined where mobile traffic driven by Facebook was going, finding that 77 percent of the data volume generated by the social network’s mobile applications went to these five sites: YouTube, Twitter, Tumblr, Yahoo, and eBay.

As part of its fourth-quarter ByteMobile Mobile Analytics Report, published Tuesday, Citrix found that the five sites accounted for the following percentages of data from Facebook mobile apps:

  • YouTube: 24 percent
  • Twitter: 16 percent
  • Tumblr: 15 percent
  • Yahoo: 11 percent
  • eBay: 9 percent

Citrix also found that iPhone owners use Facebook Messenger three times more than iPad owners, but despite that, the social network’s messaging app trailed three others in terms of iPhone use:

  • Skype: 30 percent
  • WhatsApp: 24 percent
  • Viber: 22 percent
  • Facebook Messenger: 18 percent
Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!