Facebook Faces Class-Action Suit Over Text Messages

An Illinois woman is leading a class-action suit against Facebook, claiming that she received an unsolicited text message from the social network in February, and her lawyers are actively seeking more plaintiffs who had similar experiences.

Independent.ie reported that Darya Ivankina of Illinois received a junk text message asking her to friend someone on Facebook, adding that according to U.S. law, the social network is potentially liable for up to $1,500 per text message.

Ivankina’s court filing claimed that Facebook “engaged in an especially pernicious form of marketing: the transmission of unauthorized advertisements in the form of “text message” calls,” and her lawyers added:

Over the course of an extended period beginning in at least 2013, defendants and their agents directed the mass transmission of wireless spam to cell phone numbers in Illinois and throughout the U.S. in an unlawful effort to market and promote defendants’ social networking website.

Facebook responded that it only sends text messages to users who have authorized the social network to do so.

Readers: How will this case turn out?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!