Former Facebook Exec Colm Long Leads $650K Seed Funding Round for PropelAd

PropelAdLogoGraphic650Former Facebook Vice President of Global Operations Colm Long led a $650,000 seed funding round for PropelAd, which provides digital advertising automation for small and midsized businesses, and and Enterprise Ireland also took part.

PropelAd combines Facebook’s ads application-programming interface with its integration with ecommerce platforms such as Shopify, BigCommerce, and Magento to provide one solution for lead generation and retargeting by merchants.

Long said in a release announcing the seed funding:

SMB ecommerce merchants are driving massive growth for Facebook, and the PropelAd team provides a solution to make their advertising campaigns easier to set up and run. They are putting all of the sophisticated targeting and tracking capability normally reserved for larger, well-resourced companies into the hands of smaller business owners. As an investor, I see the potential for the company to experience rapid scale as the SMB ecommerce sector grows exponentially in the next 24 months.

PropelAd Founder and CEO Charlie Ardagh added:

Our mission is to give merchants expert advertising results. PropelAd simplifies a 30-step process into click, click and done solution. Digital advertising is complicated, and we want to make it easy and accessible to the growing number of SMB online companies.

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!