Cooliris Is A Hot Facebook Photo App

For people who have photos all over the Web — on Instagram, Facebook, Flickr, Picasa, etc. — Cooliris is a great way to bring all of those images to one place and organize them. Facebook’s developers team thinks highly of the application, as it earned a spotlight on its blog. Cooliris gained a strong following shortly after launch, and the app has taken off on the Facebook platform.

Cooliris, an iOS mobile app, allows shutterbugs the ability to organize photos that were once on a variety of networks. Users can view photos in a striking display and easily send pictures to friends on Facebook or post them to their timelines.

The app earned the attention of Facebook, which spotlighted Cooliris on its developer blog Thursday. Cooliris added Facebook open graph earlier this summer, but users took to it quickly. Three weeks after launching with the social network, Cooliris users viewed 2 million photos on Facebook. Since the app went live, Cooliris users have published nearly 500,000 Facebook actions. Additionally, people who log in with Facebook share and comment twice as much as people who don’t. These users also spend about 35 percent more time on Cooliris than other users.

Sebastian Blum, Cooliris’ vice president of business development, discussed on the blog how Facebook has helped Cooliris:

The Facebook platform makes it easy for us to acquire and engage users with a simple sign-up process and the ability to provide a deeply social experience with your friends’ photos. With open graph, we seamlessly enable sharing of the content our users create together on Cooliris.

So what does Cooliris do well?

The social network loves the way Cooliris uses Facebook’s login, so users can immediately see friends’ photo collections and then easily share them to timeline. The seamless login also allows users to create conversations and invite friends to make photo albums together. Cooliris’ use of Facebook’s open graph allows people to select, organize, and publish photos from the Cooliris camera roll and post them to the site. Users can also post to news feed, timeline, and ticker straight from the app, allowing friends to respond and install the app.

Readers: If you use Cooliris, what do you think of it?

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