CrowdbabbleLogoSocial media analytics provider Crowdbabble hopes to give its users a better picture of how their campaigns are performing on Facebook-owned photo-sharing network Instagram with its launch of Instagram analytics.

Crowdbabble launched its real-time Facebook analytics monitor in May, and the company said Instagram reports will be available to its clients at no addition cost. CEO Abbas Alidina added:

For brands that engage with the 150 million users on Instagram, the ability to measure their Instagram performance is critical. We’ve had customers requesting us to provide a robust solution to help them measure not only their own Instagram performance, but that of competitors. Our Instagram analytics solution provides insights on everything from audience growth to content performance to user engagement levels.

Readers who manage Instagram accounts for brands: How have you been tracking your performance?