Social media analytics provider Crowdbabble added customer support to its mix, launching a new set of social customer service reports that allow Facebook page administrators to analyze their efforts on that front.
- Fan posts
- Response rate
- Response time
- Time-parting analysis
Crowdbabble CEO Abbas Alidina said in a release announcing the new social customer service reports:
As customers post their experiences on social media, they expect brands to not only respond, but to respond quickly. As a result, we’ve had brands requesting us to provide a solution to help them improve their customer service on Facebook and benchmark against that of competitors. Our new social customer service reports enable brands to measure and optimize their social customer service programs.
Readers: Have you ever had any memorable customer-service experiences on Facebook, positive or negative?