Soccer Betting Kicks Off On Facebook With Crowdpark’s 90Live On Eve Of UEFA Euro 2012

Just in time for Friday’s kickoff of the UEFA European Football Championship, European social gaming startup Crowdpark announced the launch of 90Live, which it calls the first dedicated soccer betting game on Facebook.

UEFA Euro 2012 is the 14th European championship tournament, featuring 16 national clubs, and it will run through July 1.

90Live features a special “Euro mode” that allows players to answer trivia questions about the tournament, bet on games, receive special offers, and earn points, as well as allowing them to compete for prizes including a PlayStation 3 with a FIFA 12 game, Samsung smartphones, jerseys, and official Euro 2012 soccer balls.

The company pointed out that the online gambling industry grossed $31.4 billion in revenue in 2011, with betting accounting for 43 percent of that figure, adding that soccer is the most popular sport for betting.

Crowdpark’s other social gambling and casino games include Pet Vegas, Bet Tycoon, and AnteUp.

Co-Founder Martin Frindt said:

Live in-play betting is the fastest-growing type of sports betting, and we’re excited to be pioneering real-time soccer betting on Facebook. With our newest game, 90Live, we continue to position ourselves in the social betting field with a vast market potential.

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!