INFOGRAPHIC: Facebook Leads Users To The Box Office

People use Facebook as a referral service all the time — for restaurants, services, and vacation destinations. The social network has also been a great way to learn about movies, as research from Crowdtap shows that three out of four Facebook users learn about new flicks from their friends.

The stats from Crowdtap show that users trust their friends (73 percent) more than movie critics (27 percent) such as Gene Siskel or Roger Ebert. People are also four times more likely to like a movie’s Facebook page than to follow its Twitter account. More movie-goers also turn to Facebook to give their first review, rather than texting or calling friends after the movie.

The movie most people on Facebook were buzzing about? Blockbuster hit “The Dark Knight Rises.”

Click the image below to see the full infographic, courtesy of Crowdtap:

Readers: Where do you turn to figure out which movie to see?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!