Facebook Testing Customer-Service Chat For Small Businesses With Salesforce.com

Chat may soon be where it’s at for small businesses that are confused about Facebook’s myriad advertising and marketing options, as TechCrunch reported that the social network is testing a system from Salesforce.com that allows page administrators to contact its customer-service department via chat.

According to TechCrunch, the test has been quietly going on for a few months, and Facebook confirmed the test, telling TechCrunch the system is built on its license with Salesforce.com, and not via a partnership.

TechCrunch pointed out that the chat solution presents a possible win-win outcome, as small businesses will see their questions answered quickly, while call-center costs are lowered for Facebook.

Readers: Do you think customer support via chat is a more efficient way to deal with Facebook?

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!