Chat may soon be where it’s at for small businesses that are confused about Facebook’s myriad advertising and marketing options, as TechCrunch reported that the social network is testing a system from Salesforce.com that allows page administrators to contact its customer-service department via chat.

According to TechCrunch, the test has been quietly going on for a few months, and Facebook confirmed the test, telling TechCrunch the system is built on its license with Salesforce.com, and not via a partnership.

TechCrunch pointed out that the chat solution presents a possible win-win outcome, as small businesses will see their questions answered quickly, while call-center costs are lowered for Facebook.

Readers: Do you think customer support via chat is a more efficient way to deal with Facebook?

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