Facebook Testing Customer-Service Chat For Small Businesses With Salesforce.com

Chat may soon be where it’s at for small businesses that are confused about Facebook’s myriad advertising and marketing options, as TechCrunch reported that the social network is testing a system from Salesforce.com that allows page administrators to contact its customer-service department via chat.

According to TechCrunch, the test has been quietly going on for a few months, and Facebook confirmed the test, telling TechCrunch the system is built on its license with Salesforce.com, and not via a partnership.

TechCrunch pointed out that the chat solution presents a possible win-win outcome, as small businesses will see their questions answered quickly, while call-center costs are lowered for Facebook.

Readers: Do you think customer support via chat is a more efficient way to deal with Facebook?

Image courtesy of Shutterstock.

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