Facebook Fires Back in Want Button Lawsuit

Facebook struck back in a lawsuit over its want button filed by Farmington Hills, Mich.-based CVG-SAB, which claimed that it holds patents and trademarks for its own Want Button product, launched in September 2010.

MLive reported that CVG-SAB claimed that Facebook’s want button closely resembles its own product (pictured), which is used by retailers including Tommy Bahama and Burlington Coat Factory, and which has totaled more than 160 million views.

According to MLive, Facebook countered by denying that it violated any of CVG-SAB’s trademarks and saying the company does not own the rights to the word “want,” as it is used in common, everyday language.

CVG-SAB asked the court to force Facebook to stop using the want button, and to award it monetary damages caused by the alleged trademark infringement, as well as any profits that Facebook received from its use of the want button, MLive reported, adding that a scheduling conference was slated for 10 a.m. Jan. 15 in front of Flint U.S. District Judge Gershwin A. Drain.

Readers: Do you think companies should be able to trademark words like “want?”

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!