Dachis Group, a Social Business consultancy announced today they acquired Archrival, a youth marketing consultancy and Facebook Preferred Developer who was recently selected as foursquare’s Collegiate Marketing Agency of Record.
This is the second Facebook Preferred Developer company Dachis has acquired – they took on Stuzo, a social marketing applications and programs provider and one of the first Facebook Preferred Developers earlier this month. (Find a list of Facebook’s Preferred Developers here.)
These recent acquisitions prove the company is putting a lot of resources into growing their Facebook developer profile.
In their press release, Dachis said the acquisition extends their “Social Business Engagement” execution capabilities, allowing large companies the ability to interest the youth market across integrated social platforms, mobile platforms, and digital marketing platforms.
In addition to foursquare, Archrival’s clients include HP, Red Bull, and ESPN, to name a few.
The transaction also extends the company’s ability to execute engagement strategies using Facebook pages, Facebook Applications, and Facebook Connect integrations for clients both in the U.S. and abroad, the release said.
“Millennials are driving incredible changes in the marketplace through fanatical use of social platforms like Facebook, Twitter and foursquare,” said Jeffrey Dachis, founder and CEO, according to the press release. “Archrival’s focus on social, mobile and digital strategy will help provide insight to this rapidly changing market dynamic.”