Daisy Marc Jacobs Tweet Shop Popup Store Will Only Accept ‘Social Currency’

MarcJacobsDaisy650Designer Marc Jacobs will open a popup shop in SoHo during New York Fashion Week next month, but not a single bill nor coin will be exchanged.

The Daisy Marc Jacobs Tweet Shop — a 1,746-square-foot store at 462 West Broadway, which will be open from 11 a.m. to 7 p.m. Feb. 7 through 9 — will only accept “social currency” in exchange for products from the Daisy fragrance line.

What constitutes social currency? Posts on Facebook, Instagram, and Twitter that use the hashtag #MJDaisyChain, with the best social media posts resulting in Marc Jacobs accessories for their authors.

The Daisy Marc Jacobs Tweet Shop will also feature:

  • A comfortable lounge with food, drinks, and Wi-Fi.
  • Daisy-themed artwork by Langley Fox Hemingway.
  • A live Daisy photo booth.
  • Music by D.J. Jilly Hendrix.
  • Daisy fragrance samples and Marc Jacobs accessories.

A TV spot for Daisy, directed by Academy Award-winner Sofia Coppola, has already debuted, and the Daisy print campaign will roll out in conjunction with New York Fashion Week.

Readers: Would you like to see more initiatives like the Daisy Marc Jacobs Tweet Shop?

Related Stories
Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! On October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!