Daisy Marc Jacobs Tweet Shop Popup Store Will Only Accept ‘Social Currency’

MarcJacobsDaisy650Designer Marc Jacobs will open a popup shop in SoHo during New York Fashion Week next month, but not a single bill nor coin will be exchanged.

The Daisy Marc Jacobs Tweet Shop — a 1,746-square-foot store at 462 West Broadway, which will be open from 11 a.m. to 7 p.m. Feb. 7 through 9 — will only accept “social currency” in exchange for products from the Daisy fragrance line.

What constitutes social currency? Posts on Facebook, Instagram, and Twitter that use the hashtag #MJDaisyChain, with the best social media posts resulting in Marc Jacobs accessories for their authors.

The Daisy Marc Jacobs Tweet Shop will also feature:

  • A comfortable lounge with food, drinks, and Wi-Fi.
  • Daisy-themed artwork by Langley Fox Hemingway.
  • A live Daisy photo booth.
  • Music by D.J. Jilly Hendrix.
  • Daisy fragrance samples and Marc Jacobs accessories.

A TV spot for Daisy, directed by Academy Award-winner Sofia Coppola, has already debuted, and the Daisy print campaign will roll out in conjunction with New York Fashion Week.

Readers: Would you like to see more initiatives like the Daisy Marc Jacobs Tweet Shop?

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