Daisy Marc Jacobs Tweet Shop Popup Store Will Only Accept ‘Social Currency’

MarcJacobsDaisy650Designer Marc Jacobs will open a popup shop in SoHo during New York Fashion Week next month, but not a single bill nor coin will be exchanged.

The Daisy Marc Jacobs Tweet Shop — a 1,746-square-foot store at 462 West Broadway, which will be open from 11 a.m. to 7 p.m. Feb. 7 through 9 — will only accept “social currency” in exchange for products from the Daisy fragrance line.

What constitutes social currency? Posts on Facebook, Instagram, and Twitter that use the hashtag #MJDaisyChain, with the best social media posts resulting in Marc Jacobs accessories for their authors.

The Daisy Marc Jacobs Tweet Shop will also feature:

  • A comfortable lounge with food, drinks, and Wi-Fi.
  • Daisy-themed artwork by Langley Fox Hemingway.
  • A live Daisy photo booth.
  • Music by D.J. Jilly Hendrix.
  • Daisy fragrance samples and Marc Jacobs accessories.

A TV spot for Daisy, directed by Academy Award-winner Sofia Coppola, has already debuted, and the Daisy print campaign will roll out in conjunction with New York Fashion Week.

Readers: Would you like to see more initiatives like the Daisy Marc Jacobs Tweet Shop?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!