MIPCOM, the annual global market for entertainment content across all platforms, said Rose will:
- Share his insights on how key players in the entertainment industry are using social media.
- Discuss new opportunities for producers and broadcasters to drive viewer loyalty and retention and boost television ratings.
- Discuss the impact that word-of-mouth at scale is having on the TV industry and how broadcasters can capitalize.
MIPCOM runs Oct. 7 through 10 at the Palais des Festivals in Cannes.
Readers: What are some ways that you have seen the television and entertainment industries take advantage of Facebook?