DataPoint: What Can NaturalMotion Do For Zynga?

DataPoints

Zynga’s acquisition of NaturalMotion earlier this year signals a change in focus for the company. U.K.-based mobile gaming company NaturalMotion is best known for mobile games CSR Racing and Clumsy Ninja.

Zynga has been seeing major losses on the Facebook platform, so the acquisition could help the company in the mobile space. According to AppData, the number of monthly active users for Zynga’s games on Facebook has declined by more than 68 percent this year alone. Daily active users are down almost 67 percent in the same time period.

At the same time, Zynga’s expertise on the Facebook platform could help NaturalMotion there. NaturalMotion’s MAUs are up about 16 percent and DAUs have grown 281 percent this year. The developer’s DAU/MAU engagement has increased, as well, growing 11.5 percent this year.

For more information about AppData click here, or call 415-230-2558.

Readers: Do you think Zynga’s NaturalMotion acquisition will help turn the company around?

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!