DataPoint: Is Social Point The Next Big Game Developer?

AppData-DataPoints-650-x-400

The social gaming space is dominated by King.com and Zynga. As we recently discussed, King.com’s games alone take up one-quarter of the Facebook application market. However, Barcelona, Spain-based Social Point has been growing steadily, and its numbers are nothing to sneeze at.

The company’s biggest hit is Dragon City, which boasts more thanb 24.7 million monthly active users. This year alone, the game’s MAUs are up 65.5 percent, and its daily active users are up more than 20 percent. Here’s a snapshot of Social Point’s top Facebook apps, courtesy of AppData:

Social Point

The developer boasts more than 38.5 million MAUs on the platform, an increase of 172 percent year-over-year. DAUs are at almost 7.8 million, up 283 percent year-over-year. DAU/MAU engagement has increased almost 6 percent year-over-year, showing that more users are playing one of Social Point’s games on a daily basis.

The company recently announced a shift in strategy. In an effort to create games that have longer-lasting appeal, the company has four new games in the works that will be “mobile action social strategy” games, rather than “breeding” games, like Dragon City. The first one, League of Warriors, is set to launch this spring. According to our sister site, Inside Mobile Apps, the company has doubled its workforce in the past year and its revenues have increased 10-fold in the past two years.

Even though Social Point’s revenues are a fraction of those of King.com and Zynga, the company’s growth makes it a strong contender for the next big thing in social gaming.

For more information about AppData, click here, or call 415-230-2558.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!