DataPoint: Spotify App Shows Strong Growth

Spotify

Spotify‘s Facebook application has been topping AppData‘s leaderboards for some time now. It’s the top gainer this week in monthly active users, accumulating almost 1.4 million new MAUs. Spotify has more than 32 million MAUs, and its daily active user/MAU engagement has increased 5 percent in the past week.

Back in 2011, the music-streaming service angered many users (and potential users) when it made Facebook Connect its only means of signing up for the platform. The company had to defend itself from the onslaught of complaints, and it eventually backtracked on the policy about one year later. While the company had hoped its integration with Facebook would help boost its user base, the app’s recent growth shows that developers don’t need to make Facebook the only option in order to be successful on the platform.

As the graph below shows, Spotify has gained about 4.5 million MAUs this year alone: [Click to enlarge]

spotify

Readers: Do you use Spotify on Facebook?

For more information about AppData, click here or call 415-230-2558.

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