With the surge in new branded digital media campaigns and programs we’ve decided to add a new component to this year’s Social Ad Summit being held in New York City and we’re calling it the “Social Times 25″. The Social Times 25 will showcase campaigns/programs that creatively and effectively leverage social technologies and digital media to increase engagement or achieve other marketing objectives. Over the past few weeks we’ve highlighted some of the campaigns and programs in this space but we don’t have time to acknowledge all of them.
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One of the most important habits of any successful individual is the ability to network effectively. I’ve spent years perfecting the art of networking and while I still am not the best, I have come a long way. One of the most important tools to helping me network more effectively is Facebook as it has become my own personal relationship management system (PRM). While I still use a lot of other tools to maintaining my relationships, Facebook is one of the easiest to use relationship management tools. In this guide, I will walk through all the strategies necessary to turn Facebook into your own personal relationship management system.
Doritos has launched a new “advergame” which integrates Facebook Connect to pull user information into a choose your own adventure type advertisement. The advertisement, developed by BBDO and a number of other agencies (we are social performed the social outreach), lets the user find their way through a movie-like story about identity thieves. The most innovative implementation of Facebook Connect that I saw prior to today was the recent 
Every time you visit the Facebook homepage you receive recommendations about potential individuals that you should friend but what happens when the person being recommended is dead? That’s exactly what has been happening to one of my family members for the past week and when I asked her about it, the response was understandable, “It’s a little bit creepy!” She then asked me what to do to remove it.
