Archives: July 2009

You’re the owner of a local small business and you are trying to figure out the best steps to get on to Facebook to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected to spend time promoting your business on Facebook? I completely understand the challenges of running a small business and after speaking with lawyers, florists, dentists, and many other small businesses, I’ve compiled the following list of strategies that should help ease the process.
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Facebook previously enabled iPhone users among other users to email in their photos to have them uploaded but then the service was eventually disabled. As of today, anybody can email their photos to be uploaded to their Facebook profile via their personalized photo upload email. Everyone has their own email address which they can find via the Facebook mobile page. You can email as many photos as you’d like and all you need to do is enter a subject which will be used as the caption for the photos.
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As Facebook prepares to surpass Yahoo in terms of global reach (they already surpass Yahoo! in terms of time spent on the site), Yahoo! has redesigned their site to incorporate Facebook into the homepage. The company is also letting developers create other applications that can be integrated into their homepage. Sound familiar? It’s similar to Facebook’s strategy and it’s an ongoing strategy that started months ago when the company launched the Yahoo! Social Platform.
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Last night Eric Eldon confirmed that Super Rewards, the offer-based virtual goods monetization platform, had been acquired by Adknowledge. Super Rewards, a direct competitor of Offerpal Media (both sponsors of this blog), has become one of the leading ad networks on the Facebook platform as well as other large social platforms like MySpace. According to Venturebeat the company could pull in close to $60 million in revenue this year, which wouldn’t be surprising considering Zynga, the largest Facebook app developer, is expected to bring in almost twice that.
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This afternoon Facebook announced that Facebook Connect is now able to extend their service to 64 languages and locales. When developers implement social widgets, they will be able to decide which language they’d like to have as the default. Implementing Facebook Connect in another language is extremely easy, requiring the developer to only modify the include source of the Facebook Connect script.
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According to the people at addtoany, the volume of information being shared around the web through Facebook has increased dramatically over the past year. Specifically, Facebook now accounts for 24 percent of all items being shared in contrast to email which now accounts for 11.1 percent. Not surprisingly, Twitter now accounts for 10.8 percent of all items shared. I reached out to the company to find out what sampling size the company has.
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Face.com, the company behind the Photo Finder, has revealed a new photo-related app today called Photo Tagger. It’s about productivity versus discovery, which is the main differentiating factor between the two applications. What Photo Tagger does is search through your albums or the albums of your friends, and tags people in batches.
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Earlier this week, Borrell Associates released data suggesting that Facebook generates 74 percent of their advertising revenue through local businesses. More specifically, $229.47 million of a total advertising revenue estimate of $310.069 will come from local advertisers. How accurate is this estimate? Who knows, but considering that the company is projecting Twitter to be generating $288.061 million in ad revenue this year, there’s a good chance the numbers are way off.
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Facebook Marketplace has undergone a few changes in the past few months or so, and in an effort to maintain prominence for users, the Facebook Marketplace is adding a new feature today as well. Called “Shout” the new feature aims to make the Facebook classifieds more social.
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Facebook has publicly stated their intent to launch a payments platform and have even begun testing it with multiple application developers but one area where they’ve yet to integrate is their own products. While the company has tested a system which enables users to send credits, nothing has been released since those initial tests. One area where we see a ton of potential is Facebook events, which has become one of Facebook’s most popular applications.
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