Next week Facebook will be hosting a “Mobile Mixer” press event and while few details have been provided, we’re expecting the company to announce support for the Android mobile platform. The company has been rumored to be developing an Android application and we’ve also received tips from some high placed executives that something is in the works. Next week’s event though should attract a fair amount of buzz given that the company has held off for so long to release support.
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Join us on July 31 for our Social Curation Summit in New York, where you'll learn new strategies to connect and engage with your audience using visual communities such as Pinterest, BO.LT, and Tumblr. Speakers include Scott Belsky (Behance), Shane Rahmani (Thrillist), and Elias Roman (Songza Media). Register by June 7 and save. 
This is Day 15 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
If you haven’t studied internet marketing then there’s a good chance you don’t know what a landing page is. If you already know what one is, congratulations, you are well ahead of most people. According to Wikipedia, a landing page, “is the page that appears when a potential customer clicks on an advertisement or a search-engine result link.” Honestly, the Wikipedia definition isn’t the best one since there are new types of advertisements. The main point is that a landing page is where you capture a customer’s information or entice them to take another action (such as purchase a product). On Facebook, the action that you want the user to take is to become a fan.
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Robert Scoble wrote a late night post over the weekend which suggests Twitter is worth between $5 and $10 billion dollars based on a sampling of businesses in approximately 8 cities. What sort of math was used to deduce this valuation? Absolutely none, but if you want to purchase shares at such a ridiculous valuation, Howard Lindzon will sell shares to you. Scoble’s post simultaneously hypes the already bloated Twitter bubble while making jabs at Facebook.
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For the past couple weeks we’ve been doing a recap of Facebook’s weekly news stories and have been receiving great feedback. As such, it’s now going to be a regular part of this blog. This past week was another big week for Facebook with the announcement of new privacy policies that will have a significant impact on platform applications. There were a number of other big announcements this week, all of which are included in our weekly roundup!
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This morning at Mashable’s Social Good Conference in New York, Facebook marketing and outreach director Randi Zuckerberg spoke about Facebook’s plan to reach out to the world of nonprofit organizations via their Gift Shop. Caroline McCarthy covered the announcement on CNET.
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This is Day 14 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Success in a socially networked world comes through building relationships with others. As I wrote on day 8, leading conversations on your page is extremely important. The same thing goes for the offline world. One of the best things you can do for building your company’s reputation is to host offline events. For hosting the event there are a few things to keep in mind but the most important is that you already have a large enough reach that you’ll be able to get attendees to come to your event. Given that you at a minimum have a few hundred fans after your initial efforts, you should have a great start to building buzz about your new event. Today I’m going to walk you through the important steps necessary to hosting a successful event.
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Want to know how many people will click on the new Facebook ad that you are creating? Now you can. Over the past few weeks Facebook has been testing out advertisement click estimates for campaigns and it appears it is back. While it doesn’t work for all campaigns, it’s an extremely useful feature. However it appears that there are still a few bugs.
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This is Day 13 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
The Facebook platform presents an amazing opportunity for companies to expand their presence quickly by enabling viral distribution through the social graph. One of the most important things to keep in mind is that viral distribution does not necessarily mean more customers. Many businesses become easily distracted with mind-boggling numbers. “If I get millions of users to my application, I only need one percent to purchase my product!” Unfortunately things aren’t that simple, especially considering that most Facebook users are not ready to purchase at any given moment.
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As a result of a new privacy agreement with Canada, Facebook has issued statements suggesting that there could be major platform changes ahead for developers. In a blog post this morning, Ethan Beard suggests that users may have to explicitly opt-in to granting profile information. This news comes as Facebook is under increasing scrutiny from privacy advocates including the California ACLU chapter which has released a new quiz application to inform users of what data applications have access to.
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This evening, Facebook began fully promoting the new Twitter syncing tool via the top of Facebook Pages and are encouraging page admins to sync with Twitter. With millions of page administrators (which still appear to be a fraction of all users), this new tool promotion will also serve as a significant promotion for Twitter in general. At this point the service is well known but by launching the product internally and making people say “Why’d they do that?”, Facebook is in essence using Twitter to keep their own company honest.
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