Last week I wrote that Facebook may be launching an audio product given the addition of audio within the page insights area. I reached out to Facebook for comment and found out that this wasn’t actually a soon to be released product, but instead an audio product that already exists. The “Music Player” application originally launched with pages and lets you upload songs for your fans to listen to.
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It’s time again for our weekly recap of the latest Facebook news stories! While Facebook didn’t acquire any companies, or surpass any significant milestones this week, there was still plenty of news for the fast growing social platform. We also have the second volume of the This Week In Facebook video series being produced by my sister. The video is jam packed with YoVillians, burglars, and a game of Risk so check it out!
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Facebook has been slowly rolling out tests to select developers that want to integrate with the Facebook gift shop. As of today there are approximately 5 companies that have been participating in tests: American Greetings, RealGifts, JibJab, GreetBeatz, and someecards. The latter three only recently began showing up in the gift shop. However Facebook has been testing out the gift shop as a platform for developers to sell virtual gifts over the past few months.
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To describe Zynga as a powerful influence on the Facebook developer platform would be an understatement. The company has achieved levels never thought possible. Farmville, the company’s leading application has reached levels that no other developer has ever come close to. In other words, the company is in a league of its own. With over 126 million monthly active users, the company accounts for the sum total of the next three largest developers: Playfish, RockYou, and Causes. So how did the company get to be so large?
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We’ve finalized our agenda for the upcoming Social Ad Summit in New York City being held on October 5th. For today only we are providing all interested attendees with a discount of 50 percent off. The event is bringing together marketers, publishers, ad networks, and industry executives. As this space is constantly evolving, we think it’s important to bring together the current leaders and other participants to discuss the trends and the future of marketing on the social web.
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It appears that Social Hour, one of the few ad networks to be completely banned from the Facebook platform, has now relaunched under a new name: Dizzy Networks. According to one source, Social Hour had been looking for a new face for the company and according to the company’s website, they hired Jeremy Olsson, who was previously the Director of Performance Marketing for RockYou. While the company is still focused on trying to convert IQ quizzes, it doesn’t appear as though Dizzy Networks is running as aggressive of advertisements this time around.
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There are four primary types of media: text, audio, video, and photos, however Facebook has yet to introduce a product which enables users to share audio content. One of our readers has noticed that the insights area includes an “Audio” section under media consumption. It has been there for a while and is even referenced in Facebook’s help section however it doesn’t make sense because there’s no product currently linked to this and no data is showing up.
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Earlier this week, Facebook announced a new tool for developers to enable them to test new implementations of Facebook Connect and to ensure that the service is always running. The tool leverages Waitr, an open-sourced Ruby library for automating internet browsers. It will automatically run browsers for you and provides an interface for quickly navigating and interacting with a web page’s various components. The point is to ensure that Facebook Connect is always working.
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Friendster has been slowly losing grip of their social network dominance to Facebook who, like a game of risk, has been steadily increasing its reach in countries around the globe. Bernard Leong recently posted about the growth of Facebook in Southeast Asia and while the most recent world map of social networks shows Facebook running into some trouble in Asia, some numbers are beginning to suggest that they are at least gaining some ground.
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Sheryl Sandberg is speaking today at 11:00 AM EDT. We’ve embedded the stream of the keynote live below. We’re expecting Sheryl to announce “Brand Lift” the company’s new partnership with Nielsen to measure the effectiveness of various advertising campaigns. We actually have some screenshots of Brand Lift in action that we’ll be updating this post with shortly. In the meantime you can watch the stream live below.
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