This is Day 29 of the 30 Days to 3,000 Fans program. You can learn more about the program here.
Any internet marketer knows about the power of e-mail marketing. As I discussed in “The 5 Phases of the Facebook Sales Funnel“, it’s important to drive users to take an action. Often that may be registering for an email newsletter which can then be used to upsell the user on a product or service. In addition to e-mail newsletters, every modern marketer sends numerous e-mails every day and each of those e-mails should be used as an opportunity to drive new fans.
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“I would rather have a prostate exam on live telvision by a guy with very cold hands than have a Facebook page,” George Clooney told a group of reporters at the Toronto International Film Festival. Clooney, who was previously named the world’s sexiest man alive, probably didn’t realize that his Facebook fan page is not far from becoming one of the 1,000 most popular Pages. While I can’t blame the guy for preferring to jet set around the world without the hassle of managing his online presence, he’s missing a big opportunity.
Copywriting is one of the most important skills for developing a successful presence on the web. Compelling content helps drive traffic and can get users coming back to your Facebook Page on a regular basis. Of all the copywriting skills you should master, headline writing is the most important. There are numerous resources on the web for developing effective headlines but the best resources are also the most frequently used and eventually the impact is reduced. That’s why it’s important to always search for effective headlines.
If you’re a large brand that’s running an online ad campaign are you just going to direct consumers to a pretty landing page? That’s what most companies have been doing consistently although a few brands have begun choosing to promote their Facebook and Twitter accounts over landing pages for the opportunity to “remarket” to their fans. Macy’s is the latest brand to promote their Facebook Page through display advertising campaigns around the web.
Facebook provides all page administrators with a tool for tracking the growth of the page as well as the number of interactions on your page. There are a few numbers which you can look at to determine how to improve you page most effectively. Ultimately by performing the steps outlined over the 30 days to 3,000 fans program, you should have figured out the most effective methods of improving your page.
The second annual Social Ad Summit is coming up in three weeks in New York City and we’ve finally lined up our speakers and have finished most of the preparations. If you haven’t purchased your ticket yet, it’s not too late! Are you still on the fence about going? Below are seven reasons you should attend. Also make sure to enter your email in the form at the end of this article for a chance to win a free ticket. We’ll be giving 5 away over the next few weeks at random to members of the Social Ad Summit list.
Facebook has announced today that the company has reached 300 million users and that they are cash flow positive. This is huge news for the company who was previously on track to surpass 300 million by the end of the year. Just a month and a half ago the company 