Deezer Triples Average Monthly Facebook Users

French music-streaming application Deezer has more than tripled its average monthly users on Facebook, to nearly 2 million from 605,000, following its upgrade for timeline in September 2011.

Facebook’s developer blog cited the Web and mobile app’s use of open graph action verb listen, as well as traditional actions like, share, and comment.

Aggregations created by Deezer were also highlighted, including:

  • Top songs
  • Top artists
  • Top albums
  • Top playlists
  • Playlists created
  • Top radio stations (top four)
  • Top radio station
  • Listened to (number of songs)

The post on the developer blog went on to say:

In addition to integrating with the listen action, Deezer maps the most social aspects of its site — liking a song, sharing a playlist, and commenting on songs — to open graph actions to make it easy for friends share the music they love.

Deezer’s music activity feed shows people what their friends are listening to, what songs friends like, and who recently joined to improve discovery of new music and increase sharing.

Finally, Deezer provides detailed controls that give people easy ways to manage what is shared to Facebook.

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!