Delta, USSA Team Up To Allow Fans To Wish Olympic Athletes #GoldLuck On Facebook

USSALogo650Fans who attend four upcoming U.S. Ski and Snowboard Association qualifying events for the 2014 Winter Olympic Games in Sochi, Russia, can record 10-second personalized video messages to wish the athletes luck as part of the #GoldLuck initiative by Delta Air Lines, the official airline of the USSA.

Delta will set up video kiosks at the following USSA qualifying events, and at select airports, where users can record their video messages and share them via Facebook and Twitter:

  • Visa Freestyle World Cup, Deer Valley, Utah, Jan. 9 through 11
  • Sprint U.S. Grand Prix, Breckenridge, Colo., Jan. 10 through 12
  • Visa U.S. Freeskiing Grand Prix, Park City, Utah, Jan. 17 and 18
  • Sprint U.S. Grand Prix, Mammoth, Calif., Jan. 17 through 19

Delta Vice President, Marketing and Digital Commerce Bob Kupbens said in a release announcing the #GoldLuck initiative:

We wanted to create a way for fans across the country to celebrate these amazing athletes and deliver them an inspiring send-off to Sochi. We feel that these personalized “good luck” messages will provide our athletes with even greater motivation to bring home the gold.

Readers: Have you seen any other Olympics-related campaigns that incorporate Facebook?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!