Fans who attend four upcoming U.S. Ski and Snowboard Association qualifying events for the 2014 Winter Olympic Games in Sochi, Russia, can record 10-second personalized video messages to wish the athletes luck as part of the #GoldLuck initiative by Delta Air Lines, the official airline of the USSA.
Delta will set up video kiosks at the following USSA qualifying events, and at select airports, where users can record their video messages and share them via Facebook and Twitter:
- Visa Freestyle World Cup, Deer Valley, Utah, Jan. 9 through 11
- Sprint U.S. Grand Prix, Breckenridge, Colo., Jan. 10 through 12
- Visa U.S. Freeskiing Grand Prix, Park City, Utah, Jan. 17 and 18
- Sprint U.S. Grand Prix, Mammoth, Calif., Jan. 17 through 19
Delta Vice President, Marketing and Digital Commerce Bob Kupbens said in a release announcing the #GoldLuck initiative:
We wanted to create a way for fans across the country to celebrate these amazing athletes and deliver them an inspiring send-off to Sochi. We feel that these personalized “good luck” messages will provide our athletes with even greater motivation to bring home the gold.
Readers: Have you seen any other Olympics-related campaigns that incorporate Facebook?