Facebook To Developers: Build For Both Mobile And Facebook

Facebook published a post urging developers to create applications for both the social network’s platform and mobile on its developer blog, saying that in May, Facebook drove users to iOS apps 134 million times and to the Apple App Store 83 million times.

Other statistics reported by Facebook in the post:

  • Song Pop, which received a ringing endorsement from Facebook Co-Founder and CEO Mark Zuckerberg last week, receives 65 percent of its mobile logins via Facebook, and the game now has 3.9 million monthly active Facebook users across Web and mobile.
  • Songza became the No. 1 free music app for the iPhone and iPad, seeing Facebook-connected daily active users soar from 7,000 to more than 120,000.
  • More than 230 million people play games on Facebook.com every month.
  • More than 130 Facebook games have at least 1 million monthly average users.

Here are more highlights from the post on the social network’s developer blog:

Many times I get asked by developers, “Should I build for Facebook or mobile?” and the answer is, both. It’s not a question of one or the other. Mobile apps, just like apps on Facebook.com, can benefit from an audience of more than 900 million users, 500 million of whom are active Facebook mobile users.

By enabling people to log into their apps with Facebook, mobile developers can reach a wider audience, and keep people coming back.

Once a mobile app integrates with Facebook, people can log into the app in one click, without needing to remember a separate user name and password. Once the mobile app is connected to their Facebook account, users can find friends and share activity (such as scores and achievements) back to Facebook. Additionally, a bookmark will be added on the Facebook mobile app, so it’s easy to re-engage.

For mobile developers, using Facebook for login improves conversion by providing an easy registration process, increases engagement by making it possible for people to connect with friends, and offers distribution through Facebook.

We’ll continue to build tools that benefit mobile, Web, and cross platform developers, to make it easier for people to find social apps, and share them with their friends, wherever they are.

Image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!