A Tree Grows In New York, And It’s Digital And Full Of Instagram Images

DigitalInstagramHolidayTree650The lobby of The Carlton Hotel in New York is the home of the first-ever digital Instagram holiday tree, a joint initiative by the hotel, social marketing platform PromoJam, Caravan Stylist Studio, and 30 top fashion designers.

The tree displays Instagram photos of holiday ornament created by New York-based fashion designers including Nanette Lepore, Anna Sui, Nicole Miller, Malia Mills, Hunter Dixon, Shoshana, and Made in NYC.

Instagram users can also submit their own holiday-inspired moments for potential addition to the tree by using the hashtag #MadeinNYCHoliday, and submissions can also be shared via Facebook.

All of the designers’ ornaments displayed on the digital tree are available for $30 each, with proceeds going to nonprofit organization Save the Garment Center, which is focused on preserving the Garment District in New York.

Readers: Have you seen any other innovative uses of Instagram?

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!