Facebook Testing $4 Discounts On Gifts

Facebook’s latest attempt to promote its gifts feature involves a test of discounts of as high as 80 percent.

CNET reported that some users on the social network are seeing messages alongside birthday notifications offering users the chance to “get $4 off your gift” of $5 or more.

Facebook confirmed to CNET that the discount offers on gifts were part of a test, but the social network would not reveal additional details.

Readers: Have you seen similar discount offers on gifts?

Screen shot courtesy of CNET Reporter Shara Tibken.

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!