Dish Network’s Social App Brings Facebook, Twitter To Its Hopper Whole-Home HD DVR

Satellite-TV provider Dish Network continues to integrate Facebook into its offerings with its launch Thursday of the Social application for its Hopper Whole-Home HD DVR.

The Social app allows users to link up to four Facebook accounts and four Twitter accounts to their digital-video recorders, and they can choose from the following three options for types of content displayed in the status bar on the right-hand side of the screen:

  • My Facebook: Once users log in to Facebook, their Facebook News Feeds are displayed, and they can post status updates, including the option of choosing from a selection of pre-drafted status updates.
  • Now Watching: Users see the Twitter feeds that are related to the shows or channels they are watching at the time.
  • My Twitter: Once users log in to Twitter, they see their personal Twitter feeds, along with full functionality — favorite tweets, reply to tweets, retweet, and create new tweets.

Earlier this month, Dish Network revamped its Dish Anywhere mobile app, allowing users to instantly share their mobile viewing activities on Facebook and Twitter, along with personalized comments and support for hashtags.

Dish Network Director of Product Marketing and Management Jimshade Chaudhari said:

Last year, Twitter saw 32 million Americans tweet about TV programming — an incredible display of consumer interest in wanting a more social experience from TV. Through our Social app, we’ve made it easier for consumers to follow social conversations and post in real-time without leaving their TV screens.

Readers: How often do you interact with Facebook or Twitter while watching television?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Register now!