The DMA 2013 conference in Chicago this week will have some Facebook flavor, as the social network will host four discussions at McCormick Place West.
Monday, Oct. 14, 11:15 a.m. (all times CT), W185a, Precision Marketing on Facebook: Vice President of Ads Product Marketing and Atlas Brian Boland will cover the social network’s targeting solutions and best practices, as well as success stories on how brands harnessed the power of real identities and rich data matching to drive success across all of their marketing objectives.
Monday, Oct. 14, 3 p.m., W183c, Using Facebook as an Always-On Direct Channel: Yvette Lui, who works on data and audience partnerships for the social network, will talk about how AT&T, Indochino, and Land of Nod are using Facebook to meet and exceed their goals across multiple marketing objectives, including in-store sales, online conversions, customer retention, customer acquisition, and brand awareness.
Tuesday, Oct. 15, 11:30 a.m., W179a, Next Generation of Creativity in Direct Marketing: Marketing Strategist Eric Schnabel will offer insights from some of the most innovative and original new talent in creative direct marketing.
Tuesday, Oct. 15, 2 p.m., W183a, The Sky’s the Limit: Data + Media + Scale = WOW: VP of Global Partnerships Blake Chandlee and Acxiom will discuss the value of connecting first-party/customer-relationship-management insights to audiences at scale, driving new opportunities for both data-driven and digital marketers.
Readers: Are any of you attending DMA 2013?