Facebook began rolling out a feature Monday allowing nonprofits to include “Donate Now” buttons on their pages, which permits users of the social network to contribute directly to those groups.
The Donate feature was announced in a Newsroom post, with Facebook saying that users who wish to donate to participating nonprofits can click the button, enter their payment information, and immediately complete the transaction. Donations can also be shared with users’ friends.
The following nonprofit groups launched the Donate Now button Monday:
- Oxfam America
- Livestrong Foundation
- Leukemia & Lymphoma Society
- The Nature Conservancy
- Malaria No More
- Girls Inc.
- World Wildlife Fund
- Boys & Girls Clubs of America
- American Society for the Prevention of Cruelty to Animals
- St. Jude Children’s Research Hospital
- American Cancer Society
- Blue Star Families
- United Nations World Food Programme
The social network added in its Newsroom post:
In times of disaster or crisis, people turn to Facebook to check on loved ones, get updates, and to learn how they can help. In November 2013, in the wake of Typhoon Haiyan, we partnered with the International Federation of Red Cross to let people donate directly to the Red Cross’ relief efforts in the Philippines. After seeing the generosity of people around the world toward this effort, we’ve been inspired to help everyone donate, at any time, to the organizations they care about most.
Donate also gives nonprofits an easier way to reach out and ask for help, both to support their everyday mission and in the wake of major disasters. And, with a community of more than 1 billion people on Facebook, every local cause can become a global one — and every global cause can become a personal movement.
Readers: Would you like to see more nonprofit groups launch Facebook’s Donate feature?