Easy Social Shop enables merchants to convert pre-existing online stores into Facebook stores with one click, and the company said it has more than 80,000 shops, and it drives sales growth averaging 10 percent to 18 percent across its user base.
Wix boasts more than 42 million registered users worldwide, and it enables its users to create websites without the need for coding knowledge.
Easy Social Shop Co-Founder and CEO Nissim Lehyani said in a release announcing the integration:
It’s no secret that social media is the next frontier for online sales, but returns so far have been limited. To this point, social media commerce has lagged behind because solutions are not designed for the particularities of the medium. Easy Social Shop maximizes the power of Facebook shops by boosting social interaction around products and optimizing these interactions for sales.
Co-Founder and Chief Technology Officer Ofir Tahor added:
Wix is a pioneer in the SMB (small and midsized business) space, setting the standard for developing a professional Web presence for any Web user regardless of their technical background. It was only natural that we would partner with Wix, considering that we have brought the same philosophy to creating an effective, elegant social media commerce platform.