Facebook Studies Impact Of Luleå Data Center

LuleaRendering650Facebook commissioned Boston Consulting Group to conduct a study of how its data center in Luleå, Sweden, is impacting the local economy, both in the region and in the country as a whole.

BCG found that during construction of the first building at the social network’s Luleå data center, between 2011 and 2013:

  • 900 direct jobs were created in the country.
  • 1.5 billion krona ($224.5 million) of domestic spending was generated by Facebook
  • 3.5 billion krona ($523.7 million) of economic impact resulted in Sweden.

As for the second building at Luleå, which is currently under construction, BCG projected that it will lead to:

  • 316 million krona ($47.3 million) in operating spending.
  • More than 90 percent of that spending will be in the Luleå region.

Finally, by 2020, BCG forecasted that Facebook’s operations in Luleå will:

  • Generate 9 billion krona ($1.35 billion) of economic impact in Sweden.
  • Directly create almost 2,200 jobs, with two-third of them local, accounting for as much as 1.5 percent of the region’s total economy.
  • Benefit a total of 4,500 full-time employees.

The social network said in a note on the Luleå Data Center page:

Since we broke ground in 2011 on our first European data center in Luleå, we have been proud to contribute to the region’s growing prominence as a destination for technology companies. We chose Luleå as the home for our third data center for several reasons: reliable power from a renewable energy source, a cool climate that allow us to use outside air for cooling, and a strong pool of talent, including Luleå’s excellent University of Technology. We’re thrilled that those same factors are proving attractive to other companies.

Luleå is part of Facebook’s crucial infrastructure that allows people to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them. As we start construction of our second data center building, we are pleased to have had a positive impact on the Luleå economy and be part of the community’s long-term success.

LuleaJobsChartLuleaEconomicImpactChart

Related Stories
Mediabistro Course

Blogging: Analytics, SEO, and Content

Blogging: Analytics, SEO, and ContentWork with the former marketing director at Conde Nast Digital to improve your search rankings, integrate social, and increase traffic to your blog! Starting November 5, Jim Hopkinson will teach you how to analyze KPIs, monetize your blog through ads, sponsorships, and affiliates, and leverage your blog toward a larger platform such as publishing, speaking, or consulting. Register now!