Facebook commerce provider Ecwid has a client base made up of mostly small and midsized businesses, so it came as no surprise that Ecwid touted the Black Friday and Cyber Monday Facebook success of those types of businesses.
Ecwid sought to counterattack a study earlier this week by IBM Smarter Commerce, which found that social media was responsible for only 1 percent of online traffic and sales on Black Friday.
The IBM study tracked 500 top retail sites, Ecwid pointed out, adding that for its small and midsized clients, sales on Cyber Monday were up 70 percent compared with the previous Monday, and sales referred by social network were up 13 percent during the five-day period from Thanksgiving through Cyber Monday, versus the same period in 2011.
The company added that total sales from Ecwid-powered Facebook stores rose 36 percent in the third quarter compared with the second quarter, and the total number of orders was up 39 percent.
Readers: How much of your holiday shopping took place via Facebook storefronts?