The importance of photos for brands on Facebook seeking to increase engagement cannot be disputed, and developer Ektagon came up with a way to ensure that links to blogs’ RSS feeds on the social network are not left without images.

Ektagon’s BigPick uses the same image metatag Facebook itself uses to add thumbnail images to links. The developer explained how:

We created a platform that lets any brand timeline administrator add a feed to parse for that brand. This feed is then parsed, and an image extracted from the og:image metatag for each item. (This is the same metatag Facebook uses to grab thumbnails of articles.) The admin then presses a single button and the item of his/her choice is beamed beautifully to the brand’s timeline.

In a single click, the link is shortened, the picture is posted, and the title of the post is set as its caption.

Readers: Does Ektagon’s BigPick help fill a void?