U.S. mobile ad spending is projected to reach nearly $9.6 billion in 2013, accounting for 22.5 percent of digital ad investments, up from 11.9 percent in 2012 and less than 3 percent in 2010, and Facebook was one of the primary drivers, according to the latest report from research outfit eMarketer.
According to eMarketer, Facebook will become the second-largest digital ad seller in the U.S. in 2013, with 7.4 percent of digital ad dollars, or $3.17 billion, but the social network still lags far behind Google, at 40 percent and $17 billion, respectively.
eMarketer said its original forecast for 2013 placed Facebook slightly behind Yahoo, but the social network’s emphasis on mobile propelled it into the No. 2 spot.
Google and Facebook were also the two top global ad publishers, at 31.91 percent and 5.64 percent, respectively, according to eMarketer.
Readers: Do you think Facebook can ever close the gap between it and Google?
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