Sports and fitness mobile application Endomondo has seen traffic like the gym on Jan. 2, reaching the 10 million-download mark and saying that its users share 50,000 workouts daily on Facebook.
Endomondo said it has seen a 150 percent increase in traffic from Facebook since launching its open graph app for timeline.

Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming