Esquire Network Facebook Fans Are ‘Lucky Bastards,’ As They Viewed Show’s Debut Episode Early

LuckyBastards650New Esquire Network series “Lucky Bastards” debuts at 10 p.m. Wednesday, but Facebook users didn’t have to wait to see the first episode of the new original series, as the network posted in in three segments on its Facebook page: here, here, and here.

Esquire Network said this marks the first time a premiere episode was made available on Facebook, adding that it promoted the “Lucky Bastards” unveiling via paid media on Facebook and Google search support.

Readers: Would you watch an entire episode of a new TV show via Facebook’s native video player?

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!