UPDATED: Broad Age Targeting Option No Longer Available On Facebook’s Power Editor, Ads Manager?

Facebook removed the option to choose an broad age range for ads in both its Power Editor and Ads Manager.

The social network’s description of the targeting option had read:

If you check the box next to exact age match, your ad will only be shown to people who are the exact age(s) you specify. For example, if you choose to target people aged 24 to 35, your ad will only be shown to people aged 24 to 35. People who fall outside your target age, even by a day, will not see your ad.

If you choose not to check this box, your ad will be delivered to people in your target age range and slightly outside that range. It’s a good idea to only check the box next to require exact age match if there’s a reason your ad or sponsored story would only be 100 percent relevant to one age and not another.

However, reader Or Fialkov of Fialkov Digital shared the screen shots below, in which the option was removed from Power Editor (where it is greyed out) and Ads Manager.

Readers: Why do you think Facebook removed this option?

Bulls eye image courtesy of Shutterstock.

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!