The social network’s description of the targeting option had read:
If you check the box next to exact age match, your ad will only be shown to people who are the exact age(s) you specify. For example, if you choose to target people aged 24 to 35, your ad will only be shown to people aged 24 to 35. People who fall outside your target age, even by a day, will not see your ad.
If you choose not to check this box, your ad will be delivered to people in your target age range and slightly outside that range. It’s a good idea to only check the box next to require exact age match if there’s a reason your ad or sponsored story would only be 100 percent relevant to one age and not another.
Readers: Why do you think Facebook removed this option?
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