Facebook is not very difficult to find, but that didn’t stop the term “Facebook” from finishing atop the list of most searched terms in the U.S. in 2012 for the fourth consecutive year, according to Experian Marketing Services.

The term “Facebook” accounted for 4.13 percent of all searches, up 33 percent from 2011, according to Experian Marketing Services, which added that “Facebook login,” “Facebook.com,” and “www.facebook.com” also finished in the top 10, giving all four terms a 5.62 percent share of U.S. searches, up 27 percent when compared with the previous year.

Facebook was also the most-visited website for the third year in a row, accounting for 79.1 billion total U.S. visits in 2012, according to Experian Marketing Services.

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